3/19/12

"Be Original or Die"

Zelda Magazine Postcard
Zelda Magazine Postcard (Photo credit: lulubrooks)
Madame Yevonde, who was a world-class photographer, lived by the motto, "Be Original or Die."  She was born in 1893, and she started out by photographing socialites and aristocrats in 1930s England.  In 1935, using a new type of color processing called VIVEX, she took the cream of society and photographed them as goddesses and classic mythological figures.  (Hence my interest.)  She went on to photograph royalty, fashion models and everything in between.  Her work appeared on the cover of Harper's Bazaar and Vogue.  She died in 1975.

You really, really, really need to check out the website devoted to her work.  Here is link to the goddesses page.  I especially recommend you look at Lady Dorothy Warrender, who depicts the Roman goddess of agriculture, Ceres.  (In fact, I've pinned it, but you really should see all of them.) Check out the advertising page too.  Some of the ad photos seem pretty bold, but those English magazines were way more sexy than the American ones.  

Big thanks to Star at MyMilanItaly for introducing me to this Madame Yevonde.  Enjoy!

PS: I'm not sure if Madame Yevonde took this photo for Zelda Magazine, but it looks like her work and it's the closest I could get from Zemanta.
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15 comments:

Carrie Rosalind said...

Very cool! I love finding new photographers, so thanks for sharing this one.

Joanne said...

What an inspiring motto, one to remember when we're in that creative zone ...

Deb @ Paper Turtle said...

oooh...this sounds very intriguing. I'm off to check it out!

Olga said...

Wow--Ceres is the goddess atop the Vermont State Capital building--doesn't look like that, though.

Shell Sherree said...

She sounds like a woman who knows her mind.

Desiree said...

Yanno, great that the photographers figured this one out, this should by my writing mantra.
How long til I'm dead?

altadenahiker said...

Pretty fascinating in the still life department, too. Thanks for the link.

Ronna said...

I am going to share this with a photographer friend of mine. So glad I checked in today!

Daisy said...

What can I say? A collection of classy ladies!

TheChieftess said...

Wow!!! Very inspiring!!! I love her motto..."be original or die"!!! While my photography is not anything like this wonderful lady's, I always strive for the slightly different approach...well...probably not always!!!

Pasadena Adjacent said...
This comment has been removed by the author.
Pasadena Adjacent said...

Be original or die? easier said then done - and you won't always win friends when you chose that path

(another previously trashed comment due to auto spell)

Amalia T. said...

I love Ariadne. Thanks for sharing this!!

Petrea Burchard said...

Margaret, I'm gonna photograph you as Rhiannon. All we need is a horse and the moon.

Susan Campisi said...

These are fantastic. And you were right about the photo: http://www.westward.iofm.net/image8.htm